If you've been looking into GLP-1 weight loss programs online, you've probably run into Willow. It's one of the more affordable telehealth options out there, and it has one pricing feature I genuinely like. But I'm not going to sugarcoat it — the reviews are split down the middle, and there's a regulatory situation you should know about before you sign up. Let's get into all of it.
Serious disclaimer first: I'm not a doctor, and GLP-1 medications are real prescription drugs with real side effects. This isn't medical advice. The whole point of a service like Willow is that a licensed clinician evaluates whether it's appropriate for you — let them do that job, and be honest on your intake.
What Willow Is
Willow (you'll find it at startwillow.com) is a telehealth platform that prescribes compounded GLP-1 medications — semaglutide and tirzepatide — online. It's positioned as an affordable alternative to brand-name drugs like Wegovy, Ozempic, Mounjaro, and Zepbound. It's the weight-loss sister brand to Winona, a women's hormone-therapy service.
Everything they prescribe is compounded, meaning it's prepared by licensed compounding pharmacies rather than being the FDA-approved branded product. More on why that matters below.
The Pricing Feature I Actually Like
Willow's plans run from $299/month up to $549/month depending on the medication and dose. Semaglutide starts at $299 (injections, sublingual tablets, or drops), and tirzepatide starts at $399.
Here's the part worth highlighting: Willow charges the same price regardless of your dose level. No sneaky upcharge as you titrate up. That's a real advantage over some competitors (including a few in this same space) where the monthly cost creeps up every time your dose increases. With Willow, the number you sign up at is the number you keep paying. I like that kind of predictability.
They don't take insurance, but they do accept HSA/FSA, and some people file their own claims for partial reimbursement.
One honest note: Willow isn't the cheapest compounded GLP-1 out there. At $299/month for semaglutide, options like Hims ($199), Henry Meds ($197), or a few others undercut it. Willow's pitch is more about flat pricing and a smooth experience than being the rock-bottom price.
How It Works
The onboarding is genuinely one of Willow's strong points:
- Sign up and complete an online evaluation — no doctor's referral needed
- Get evaluated by a US-licensed provider, often same-day
- If appropriate, your prescription is filled and shipped (free two-day shipping when in stock)
Semaglutide comes in injectable and oral forms; tirzepatide is injection-only. If you're needle-averse, the oral dissolving semaglutide tablet is the workaround — just know it's a compounded formulation, not the FDA-approved oral version.
The Reviews Are Genuinely Split — Here's the Pattern
I'm not going to pretend the reviews are glowing across the board, because they're not. They're strongly bimodal — people seem to either love it or feel burned.
But there's a pattern underneath the noise, and it's useful:
- Injectable users report the best results. People on the injectable semaglutide and especially injectable tirzepatide cite the strongest, most consistent weight loss — reviewers mention losses anywhere from 12 to 35 lbs over several months. The tirzepatide injection gets the highest satisfaction.
- The oral tablets and drops get much more mixed reviews. This tracks with the wider GLP-1 world, where injectables are generally the more reliable route.
The polarization is real: some users report losing 33 lbs in four months and call it life-changing, while others say they spent close to $900, gained weight, and call it a scam. On Trustpilot, a notable chunk of reviewers left one star. Common complaints are shipping delays, orders arriving without the medication, and difficulty getting refunds.
My read: if you go with Willow, the injectable options are where the satisfied customers are. The oral routes are more of a gamble.
The Regulatory Issue You Should Know About
I'm including this because leaving it out wouldn't be honest. In late 2025, the National Advertising Division (NAD), part of BBB National Programs, found that Willow couldn't substantiate its weight-loss claims — it was leaning on brand-name semaglutide studies to back up its compounded formulations, which aren't the same thing. Willow declined to make the recommended changes, and NAD referred the matter to state attorneys general in December 2025.
This is an active, unresolved advertising issue, not a proven safety problem. But it's a yellow flag worth factoring in: it means you should treat Willow's own marketing claims with some skepticism and rely on the licensed provider's evaluation and independent info instead.
The Compounded Medication Caveat
Same note that applies to this entire category: Willow's medications are compounded, so while the active ingredients (semaglutide, tirzepatide) are the same molecules as the FDA-approved drugs, the specific compounded product you receive is not itself FDA-approved and hasn't gone through FDA clinical trials as a finished product. Compounding is legal and widespread, but you should go in knowing exactly what you're getting.
State Availability
Willow is LegitScript-certified and available in 33 states. That means it does not serve a chunk of the country — so before you get invested, check that your state is covered. Bigger players like Hims and Ro cover all 50.
The Honest Pros and Cons
What I liked:
- Flat pricing that doesn't rise with your dose — genuinely nice
- Fast, smooth onboarding with same-day evaluations
- Injectable users report strong, real results
- LegitScript certified; accepts HSA/FSA
What I didn't love:
- Not the cheapest option in the category
- Polarized reviews — shipping, missing-med, and refund complaints show up a lot
- Oral tablets/drops get noticeably weaker reviews than injections
- An active NAD/regulatory referral over its advertising claims
- Only available in 33 states
- Compounded meds aren't FDA-approved (true of the category)
Who Should Actually Consider Willow
Consider it if: You want predictable flat pricing (no dose upcharges), you're in a covered state, and you're leaning toward the injectable options where the results are strongest.
Look elsewhere if: You want the lowest possible price, you're set on oral-only, your state isn't covered, or the active regulatory situation makes you uneasy.
Before You Sign Up
Whichever GLP-1 route you take, the medication does the appetite-and-deficit part — you still have to do the protein, the resistance training (to protect muscle), and the sleep. And do the boring diligence with Willow specifically: confirm your state is covered, choose the injectable if you can, and read the cancellation/refund terms before you pay, given how often refunds come up in complaints.
And, as always — talk to a real clinician about your health history first. GLP-1s aren't for everyone.
→ Check Willow Pricing & Availability
Affiliate disclosure: The link above is an affiliate link. If you sign up through it, I earn a commission at no extra cost to you. I only point people toward services I'd genuinely consider, and I'll always give you the honest downsides — like the ones above. This is not medical advice.